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HOW DOES SUGAR COSMETICS DISRUPT THE COSMETIC INDUSTRY OF INDIA?


Vineeta Singh
Sugar Founder- Vineeta Singh

Sugar Cosmetics Disrupts the cosmetic industry of India. Vineeta Singh who is an Indian entrepreneur and the co-founder of Sugar Cosmetics makes a famous makeup brand that offers high-quality beauty products at affordable prices. Vineeta Singh founded Sugar Cosmetics along with her husband, Kaushik Mukherjee, in 2015, with the aim of providing high-quality makeup products to Indian consumers at affordable prices.


Let's see the strategy of Sugar Cosmetics to Dominate the market.


WHAT STRATEGY IS BEHIND SUGAR COSMETIC SUCCESS?

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Overall, Sugar Cosmetics' unique product range, digital-first strategy, and convenience have disrupted the beauty industry and helped them gain a significant market share in a short amount of time.

 

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