Sugar Cosmetics Disrupts the cosmetic industry of India. Vineeta Singh who is an Indian entrepreneur and the co-founder of Sugar Cosmetics makes a famous makeup brand that offers high-quality beauty products at affordable prices. Vineeta Singh founded Sugar Cosmetics along with her husband, Kaushik Mukherjee, in 2015, with the aim of providing high-quality makeup products to Indian consumers at affordable prices.
Let's see the strategy of Sugar Cosmetics to Dominate the market.
WHAT STRATEGY IS BEHIND SUGAR COSMETIC SUCCESS?
Overall, Sugar Cosmetics' unique product range, digital-first strategy, and convenience have disrupted the beauty industry and helped them gain a significant market share in a short amount of time.
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