Marketing Ideas - 25 Ways to Promote Your Business in India-
In the dynamic and competitive landscape of the business world, having a robust marketing strategy is not just an option; it's a...
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The Technical era
- Oct 6
- 6 min
Chandubhai Virani and Balaji Wafers: Small Canteen to 4000 Crore Journey-
STORY OF HOW BALAJI WAFERS STARTED- Once upon a time, in the quiet village of Dhoraji near Jamnagar, Gujarat, there lived a man named...
20
NITESH DUBEY
- Jun 19
- 4 min
WILL BLINKIT (GROFERS) SURVIVE THE QUICK COMMERCE WAR?
In the ever-evolving landscape of startups and e-commerce, success and survival can often be uncertain. One such story is that of...
20
The Technical era
- Jun 19
- 4 min
The Fall of PepperTap: A Startup Failure Case Study.
In the fast-paced world of startups, success and failure often go hand in hand. PepperTap, a once-promising grocery delivery startup...
80
The Technical era
- Jun 19
- 4 min
The Dark Truth About Zombie Startups-10 Ways to Avoid.
In the ever-evolving startup ecosystem, where success and failure are commonly discussed, there exists a lesser-known category called...
70
The Technical era
- Jun 19
- 3 min
Why Yahoo Failed: A Business Case Study-
Yahoo, an acronym for "Yet Another Hierarchically Officious Oracle," was once considered one of the greatest companies in the world. It...
10
The Technical era
- Jun 12
- 4 min
10 Biggest Mistakes in the Business World-
In the dynamic and competitive business world, mistakes are inevitable. However, some mistakes stand out as particularly noteworthy due...
90
The Technical era
- Jun 3
- 6 min
The Big Bang Revival of Voltas: Lessons for Future Entrepreneurs.
Voltas is one of the most amazing brands in the Indian business ecosystem. Its stock price has shot up by 14,200% from just over 6.93...
300
The Technical era
- May 23
- 5 min
HOW DID JOHNIE WALKER REVIVE THEIR BRAND? A CASE STUDY-
Brand image is one of the most essential and difficult aspects of marketing. It takes years to build and can cost millions or even...
420
NITESH DUBEY
- Apr 29
- 2 min
BIRLA GROUP AND ITS COMPANIES-
Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai, India. Seth Shiv Narayan Birla was the founder of...
190
The Technical era
- Apr 29
- 7 min
80 Rs to 1600 Crore Empire? Lijjat Papad Story-
This is a story of 7 ordinary women who had no background in business, and no significant educational qualification with just 80 rupees...
30
The Technical era
- Apr 29
- 4 min
HOW DOES MARLBORO GENIUS LIFESTYLE MARKETING STRATEGY MAKE HIM A 58 BILLION-DOLLAR COMPANY?
The year 1964 marked an important moment in history. The United States government officially declared that cigarettes cause cancer,...
10
The Technical era
- Apr 29
- 5 min
HOW HAS COCA-COLA SUGARED WATER BEEN SOLD FOR 100 YEARS? MARKETING CASE STUDY-
Before we get started Blog, We have 3 very important things to tell you, 1. We, are not trying to promote Coke in any way. 2. Coke is...
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The Technical era
- Apr 27
- 1 min
WHY IS AMUL SO SUCCESSFUL?
AMUL SUCCESS FACTORS: Verghese Kurein's effort in White Revolution in the 1970s was responsible to create dominance in the dairy market...
70
The Technical era
- Apr 27
- 2 min
redBus Business Model-
redBus was founded in 2006 by Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju. The idea of the red bus comes in 2005 When...
300
The Technical era
- Apr 27
- 2 min
STEEL KING OF INDIA - LAKSHMI NIWAS MITTAL
Lakshmi Niwas Mittal was the Indian-born steel magnate and CEO of the world's 2nd largest steel-making company ArcelorMittal as well as...
50
The Technical era
- Apr 26
- 7 min
TONGA DRIVER TO MASALA KING- MDH MASALE STORY
One of the most iconic business Maharajas of India whose name was Mahashay Dharampal Gulati. This is a story of a man who went from being...
30
NITESH DUBEY
- Apr 25
- 2 min
Founder of naukri.com-SANJEEV BIKHCHANDANI
Sanjeev Bikhchandani is an Indian businessman and founder of India's leading Job portal named as Naukri.com.Born in 1963 – Sanjeev...
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NITESH DUBEY
- Apr 24
- 2 min
SUN OF SUNPHARMA- THE DILIP SHANGHVI
Dilip Shanghvi is the founder and M.D. of India’s largest pharmaceutical company named SUN PHARMA. He was born on 1st October 1955, in...
30
NITESH DUBEY
- Apr 23
- 2 min
BAJAJ GROUP FOUNDER
THE JAMNALAL BAJAJ Jamnalal Bajaj, the founder of the Bajaj Group, has not only been an industrialist but also a philanthropist and...
120
The Technical era
- Apr 23
- 2 min
WHERE IS DECCAN CHARGERS?
Deccan Chargers was a franchise cricket team that played in the Indian Premier League (IPL) between 2008 and 2012. The team was owned by...
10
The Technical era
- Apr 23
- 2 min
10 WELL-ESTABLISHED FAILED BUSINESSES IN INDIA-
There are several businesses that collapse in India's Corporate History, Let's see a few of them, many of these companies are alive...
70
NITESH DUBEY
- Apr 21
- 4 min
4 DEADLIEST MARKETING CAMPAIGNS-
Marketing is an essential part of the business, but some miss management marketing tactics hurt the brand value, This blog gives you why...
290
The Technical era
- Apr 19
- 4 min
Revolutionizing the Tech Industry and Empowering India: Sridhar Vembu And Zoho-
Today we are gonna talk about one of the most underrated legends of India. This is the story of a man who went from being an ordinary...
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