redBus Business Model-
redBus was founded in 2006 by Phanindra Sama, Sudhakar Pasupunuri, and Charan Padmaraju. The idea of the red bus comes in 2005 When Phanindra had to go from Bangalore to Hyderabad for a Diwali vacation, but he could not get the bus tickets. The founder saw a lot of inefficiencies in bus ticket booking like long lines at the bus station. These gaps led him to create a platform that would make it easier for people to book bus tickets online.
The technology could solve this problem and all the founders started focusing more on it. Phanindra was always fascinated by the VIRGIN GROUP RED COLOUR and named his business to the point and suitable to understand. redBus was launched in August 2006, too with only two bus operators, and became very famous in a very short time. Redbus has given a platform to all the bus operators in India to sell tickets online. It partners with all the bus operators to cover a wider area for travel.
BUSINESS MODEL-
Advertisement- Redbus earns revenue through advertising with other companies. For example, Redbus may promote hotel booking options or offer discounts on other services to its customers.
Commission- It earns revenue by taking a commission on every ticket sold through its platform.
Why do People use redBus?
Easy to operate-red Bus is easy to use and user-friendly.
Wide coverage- It covers a large number of cities.
Convenience: It provides a convenient system to book bus tickets at any place. It saves time to go offline.
Secure payments option-It provides users to perform secure transactions on redBus.
RedBus has provided people satisfaction by removing all the difficulties that they were facing while booking bus tickets offline.
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